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La Fresh Introduces New Makeup Remover Wipes

Launch marks company's 10th anniversary

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By: Tara Olivo

Associate Editor at Nonwovens Industry, Rodman Media

La Fresh Group, Inc. announced the launch of its new, limited edition Waterproof Makeup Remover Wipes to mark the company’s 10th year in business. Specially formulated with calming lavender oil and skin-repairing vitamin E for the occasion, these cleansing wipes are gentle enough for many skin types and yet effective even on the most stubborn, long-lasting makeup.

“It was amazing to realize that it’s going to be 10 years since we started La Fresh,” says Eve Yen, founder and president. “After I immigrated to California, I traveled across the country to promote my wipe manufacturing business. When you are always on the go, you learn to pack light. But cleanser in a bottle?” Yen remembers. “That was not at all convenient and I thought of having makeup remover — as a wipe — individually wrapped. Of course, we ran through over a million wipes and wrappers before getting it right. When we did, those original makeup remover wipes became La Fresh’s first and best-selling product.”

New Waterproof Makeup Remover Wipes feature a blend of sunflower seed, olive, and lavender oils, which is then combined with rice bran, sunflower, and rosemary leaf extracts. Each package holds 100 plant-based wipes at a suggested retail price of $20. “We sure did pack a lot of wipes in a pouch,” explains Yen. “In addition to giving our fans the new sensory experiences with these silky oil blend and skin-moisturizing extracts, we wanted them to have wipes that they can stash at home. I heard from many customers that they ask for extras when they see La Fresh wipes at hotels. Now you can keep these for yourself.”

La Fresh Waterproof Makeup Remover Wipes are immediately available in limited quantities at La Fresh Group’s website and on Amazon. In the spirit of celebration, shoppers can purchase the wipes for the discounted price of $10.99 for a limited time. “This is our way of saying ‘thank you’ to our long-time customers,” Yen continues. “I hope you love these wipes as much as the original ones.”

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